If you decided to read this blog post then that means:

1- you have consistent traffic to your website
2- you lose that traffic and have no way of connecting back to them 

Having consistent traffic running through your website is important as per research ‘it takes 7 interactions with your business for a consumer to contact it’ these interactions vary between interacting with your business on social media, visiting your website and moving through its pages to actually filling in their e-carts.

However, what happens to those who left their carts full and left or old customers that have become unresponsive or those who scrolled through and stopped at certain products of yours and then bounced of the website ?

 

These people represent the majority of your traffic as new studies have shown that only 2% of people actually do purchase from the first time they enter your website. That means that 98% of your traffic leaves on the initial visit.

Retargeting Ads:


These are ads designed to retrieve all the website visitors back to that website!
This could be done on different Channels:
– social media
– Google platforms: Google Search, YouTube

If you don’t know yet which channel  is the most successful for your ads then you need to test all the platforms related to your business to see which is the most successful and run with it

Benefits of retargeting: 

  1. Increases Brand Recognition for your prospect customers. 
  2. Has a lower cost than regular display ads since the targeted audience are already interested in your business.
  3. Higher CTR percentage as studies have shown that “the average ctr for display ads is 0.07% while the average ctr for retargeted ads is about 0.7%”.

Who to retarget and how? 

There are five stages in the customer journey and 3 stages in the marketing funnel.
 

The two funnels correlate with each other. If your business is young then you only need to focus on MOFU (middle of the funnel) audience but, if your business has been standing for a while then you will need to focus on MOFU (middle of the funnel) and BOFU (bottom of the funnel) audiences.

MOFU: targets the Considering, Intention stages of the sales funnel; mainly people who are well aware of your company and brand and are interacting with your content.
BOFU: targets the Purchase stage of the sales funnel ; mainly people who want to purchase or have already purchased your products or services.

And in this article we are going to focus on MOFU

Now you know who you are targeting, before we see what type of content you need to offer them in your retargeting ads, let’s identify two kinds of retargeting ads; static and dynamic. 

  1. Static retargeting ads: are generic ads meant for raising awareness and solidifying your brand more in the minds of your prospect customers. Moreover, in your business stage it isn’t used as much to drive in sales conversions 
  2. Dynamic retargeting ads: these are ads specifically made for your traffic’s behaviour for each behaviour there is an ad;
    People adding a bag to their wishlists
    People adding a bag and a matching belt to their cart
    People scrolling through the bags section and then bouncing
    These are all behaviours that you can track, identify, and react to with your ad copy and you will be using this type of an ad more as it is more effective 

For MOFU:


One way to go about your content is to focus on the benefits of your product or service, how will it solve the problems your prospect customer has.
The other way is to actually represent the psychological state your customer is going to be in once they do purchase or subscribe to your business.

Two days ago I saw an ad on Instagram for a bags company, i was really interested in their ad so i clicked through to their website, from there I scrolled a bit and left, less than an hour later I was scrolling Facebook and what do you know, the same bag company was retargeting me with what I have to say a very compelling carousel ad 


The ad showed one of their products in a different colour than what I was searching for; maybe they thought I wasn’t impressed by the colour or design and wanted to offer me something else!

The important thing is that they successfully made a mark in my brain or else I wouldn’t remember to include them in my blog!

Creating the perfect retargeting ad depends on how much you know how your buyer thinks, what they want, and how your products are going to affect their lives!
Yes their Lives, even if your product is a scrunchy; it’s basically a hair tie but maybe it doesn’t get untied easily so women can wear it while practicing!!!

Guess what pain point does your product solves… worrying that’s the one.

You are probably saving those women hours per month on tying their hair while they are in the middle of intense training, those hours if saved could get them to the next level.

When to retarget customers with ads?


In a recent study where Stanford Graduate School of Business marketing professors Navdeep Sahni and Sridhar Narayanan say: “If a user is not advertised to in the first week,” they write, “advertising later might not be effective.”

Our world is so fast now and we are more distracted and unfocused as ever, the retailers need to remind the consumers with their products/services, otherwise they will go out of our heads forever!!!

Conclusion:

Know who your audience is and write/design to attract them to your products more and more and keep in mind that time is of the essence. This way you can increase your revenue rate and earn yourself new customers.

 

Last time we discussed the KPI of the Click Through Rate (CTR) in your ad campaign you may want to refer to that article before proceeding with this one.

Now you have traffic to your website presumably a blog post. What are the KPIs that could be applied to that page? Could be:
– Email subscription:
– internal links click through rate

1- Email subscriptions: did the blog visitors got interested enough to decide to subscribe to your email list? If yes then that’s an indicator that your content is beneficial for your visitors
However, if the blog page isn’t converting this could mean that your page is lacking in some aspects.
Page optimization depends on numerous aspects;
content is definitely a main concern here, For your visitor to willingly subscribe to your newsletter you need to establish your authority in your field which mainly is represented through your content. So until that’s been optimized; even if your visitors subscribed they will soon unsubscribe if unbeneficial content kept reaching their inbox.
Your content is the doorway on which your reader stands, so here are some tips when writing content on your website, these might seem redundant however they are the main core behind any page optimization for conversion:
A- do your research before writing a single word: doing research on your topic gives you an overlay of how your competition are choosing to handle your topic of choice. From there you can find a different angle to tackle it through your style.

B- keyword search is a fundamental step to enhance your SEO and exempt you from writing a blog post using keywords that don’t have a good search volume. for this you can use tools like:
– Google ads: keywords plan.
– Ubersuggest which is a free tool developed by Neil Patel.

C- It’s recommended that you outline your points before the actual writing process begins, but some writers like me only prefer to do that when the blog topic is diverse and correlated so that I don’t lose sight of the bigger picture or lose some points here and there.
At the end of the day you have the freedom to do what’s working best for you.

D- Embed the brand’s tone of voice when writing, it will make your writing unique and will leave a mark in your readers’ minds for a longer period.

E- Base your knowledge whether it’s in the form of tips and tricks or basic information on solid tactics and proofed strategies; here’s where the research you have done before writing kicks in as it boosts your credibility with your readers and establishes your brand as an authority in your field.

F- Don’t follow the same patterns of the articles you have read on the same subject, because your reader probably did read them as well. Instead turn the subject on its head and give your reader a fresh perspective, one that lights up their interests and ignites their curiosities.

2- Internal links click through rate:
Internal links within your blog could lead the reader to a different blog post that’s related to the same subject the reader is reading or it could lead to a product or service that you are offering through your blog post, hence you can test:
A- Different call to actions on the same content by driving traffic to these two same blogs with different CTAs and see which one converts best and use it from then on.

B- multiple products and gauge the interest of the traffic to these products to learn which is selling and which isn’t.

All of this benefits in expanding the value you are giving the reader which directly increases their time spent on your website and enhances their impression of your brand.

This means that if you succeed to increase the internal links click through rate you will significantly decrease your page bounce rate.
This is all related to the success of the key performance indicator of your ad post CTR. This all won’t be happening if it was low. As the overall KPI is measured as a process not just a phase!

Hit us up with your queries when it comes to page optimization in the comment section below and we will reply to them ASAP!

Reaching for starting an e-commerce business is very commendable; it means that you are a problem solver and willing to make a living out of it.

We want you to succeed, that’s why we are sharing our pro tips on the steps to take or avoid when launching your business so listen up!


The failure rate within startup businesses is said to be very high, yet the small business association (SBA) released that


1- Identify Your  “why”

It doesn’t have to be about saving the world from global warming or water crisis, it could be as simple as “I see a gap that my product can fill in a way that hasn’t been done before, and i must pursue this road”
Be passionate about your goals and set routes for yourself to track in till you reach them.
Being the first to do something is daunting, but if there’s a need and there’s a will then go for your goals. 

2- Prime your mindset to both success and failure

Success doesn’t come without failure, so prepare yourself for them both emotionally and mentally, most people dream big but their dreams come shattering down on the first roadblock so make sure that you anticipate that and plan the perfect detour!
Nobody wants to have a titanic moment happen to their still green business.

3- if it feels right it is!

Trust your gut when it comes to partners and investors and stick to your vision and intention or else you are going to spend a lot of time fixing matters and barely making things work!

Now since we have discussed the emotional pointers let’s get down to business pointers

1- Market research

When you apply for a position, you do your homework around the company you are applying for, right?

So do your homework and pour your time and effort into Market research

  • it’s going to take time
  • it’s going to take effort
  • however, the insights that you are going to learn are priceless and ageless

These insights are going to shape you and your product for years to come.

No wonder multi-million dollars corporations spend so much money on their market research because it works!

Let’s say that your project’s name is N; it’s a whiteboard automatic eraser

A- Specifying your niche

let’s say you have a product idea to sell

  •  Where does that product fit in the marketplace?
  •  Which demographics are you targeting with this product?

Narrowing down and zoning in when starting an e-commerce business is key to

A-  Prevent targeting the wrong audience
B-  Having a clear vision on who you are selling to and why
C-  Dig deeper, not wider when proceeding with market research
D-  Make it easier for the consumer to know who you are and what exactly do you offer
E-  Presenting yourself as an expert later on in your chosen field of products

i- Identify your targeted audience and where do they gather on social media

  • Teachers 
  • Professors
  • Instructors

And let’s say they gather on Facebook

ii- Identify the market’s need for N

  • So when you were in school or university did you teachers hate wiping the board 5 times or more in class?
  • Is there a product like N in the market already?
  • Is it selling?

If there isn’t, then you’re the first to make such a product, but still, that doesn’t mean that they would want to buy it.

2- Pitching, pitching, and pitching!

Nathan Furr and Paul Ahlstrom, co-authors of the book ‘Nail It, Then Scale It’ summed it up:
“Which would you rather do — talk to customers now and find out you were wrong or talk to customers a year and thousands of dollars down the road and still find out you were wrong?”

 Stephen Ou is the man behind Artsy Editor: a WordPress WYSIWYG editor in OMMWRITER/BYWORD style.

When he started asking whether people in his circle on Facebook, Twitter, and dribble would be interested in it, he created a feedback loop that would later on improve his product idea and enhance his prototype.

To sum up his process, he basically:

1- Identified the need
2- Summed up his product in 1 line
3- Started asking people on social media if they would be interested in this product and later on asked whether or not they’d be willing to pay for it.

Stephen details every step he took to successfully make a business out of his idea and you can hop on to his blog post here to learn more about it!

 

3- MVP: MINIMAL VIABLE PRODUCT

Techopedia explains the Minimum Viable Product (MVP):

The most pared-down version of a product that can still be released. An MVP has three key characteristics:

  • It has enough value that people are willing to use it or buy it initially.
  • It demonstrates enough future benefit to retain early adopters.
  • It provides a feedback loop to guide future development.

In an article from Techbeacon they summed up the MVP perfectly:

“So when someone asks for an MVP, say to yourself, “What 10% segment of this request could we build to discover if it makes sense to build the other 90%?” And make sure it would take under 10% of the time needed to build the entire product.”

Why focus on MVP and not go all in?

  1.  Production cost will go over the roof if you went all-in
  2.  you will overwhelm the market and consumer well before you earn his trust in your brand

So once you’ve got the consumer interested in N and willing to pay from $15 to $25 then what?
Release your MVP which is in our case a wireless, biodegradable whiteboard self-eraser!

Feedback comes in and it’s a hit! But some people have some specifications that they want to be added.

  • The durability doesn’t go further than a month
  • The fabric material isn’t adhered properly in the back of the eraser.
  • The battery doesn’t last for the entire day.

Start taking in all the feedback and apply the improvements where you can and see fit.

Now, are you ready for wide production? Probably not!


4- Marketing!!!

Your product is now famous within the teachers’ community that you have reached for, but it’s not reaching others on a stable pace enough to sustain your brand!

 That’s when marketing comes in, marketing educates your targeted audience on your product, and without it, your product will remain in the shadows.

Organic traffic these days is incredibly unreliable that’s why you need to start marketing and smartly so avoid:

1- Placing your entire budget on one platform.
2- Focusing on a platform that your ideal customer isn’t on.
3- Trying to be on each and every social media platform there is.

Neil Patel talks more in-depth on the marketing mistakes that you can avoid in his blog post here

 

5- Your online presence

When it comes to that we are the experts, so if you want to know more on an opportunity to launch a personally customised website and mobile application to serve your brand then fill in this form it’s free!